letgo TV brand campaign
Problem: People are irrationally attached to things they REALLY don't need. So how do we get them to realize they should just sell their stuff for quick cash?
Solution: Show them how ridiculous it would be to hold onto the things they don't use in even more ridiculous situations.
Written about on Fast Company, Ad Age, Creativity Online, Communication Arts, Adweek, Little Black Book and Lurzer’s Archive.
ECD: Gustavo Sarkis
CD's: Jeff Siegel & Alvaro Ramos
CW's: Jon Colón & Guy Olson (co-wrote Tornado)
AD's: Carolina Perez-Siam & Samantha Hodian (co-wrote Tornado)