letgo TV brand campaign
Problem: People are irrationally attached to their things. So how do we get them to realize they should just sell their stuff for quick cash?
Solution: Show them how ridiculous it would be to hold onto the things they don't use in dangerous situations.
ECD: Gustavo Sarkis
CD's: Jeff Siegel & Alvaro Ramos
CW's: Jon Colón & Guy Olson (co-wrote Tornado)
AD's: Carolina Perez-Siam & Samantha Hodian (co-wrote Tornado)