Creative Director, Writer & Horrifically Amateur Baseball Player

O'Doul's Print Campaign

Problem: Convincing a young audience that you CAN enjoy beer without getting drunk. Or even so much as a buzz. Good luck, right?

Solution: Remind the audience that a clear mind can lead to a good time. As well as a fatter bank account and less regret.

CW: Jon Colón   AD: Natalie Heishman