CURRENT INTERESTS :

boxing
law & order (original)
learning how to cook korean food
reading british spy novels

arguing with my bulldog

Here’s a couple of things you should know about me:

I was born & raised in a Puerto Rican household in the Bronx, where my incredibly low threshold for bullshit was keenly developed and a love of sports and art was nurtured.

I went to the University of Alabama where I fell out of love with filmmaking and into love with advertising. Someone once called me “that damn yankee” because I talk fast and didn’t own one piece of clothing from Vineyard Vines or Patagonia.

I love experimenting with new ideas, coaching my creative teams to crack the brief and making things that make people hate advertising a little less than they did the day before. I’m a hustler. Whether it’s beating out a ground ball to first base or coming up with something big in the 11th hour of a pitch, I go full tilt for my team and agency.

When I’m editing social copy and rebriefing creators, I spend my time practicing the sweet science of boxing and occasionally swinging a wooden baseball bat as a member of the Sandlot Revolution. I moonlight as Jonny Colón, #32, co-captain, cult leader and star centerfielder of the New York Groove.

CV available upon request.