letgo TV brand campaign

People are irrationally attached to things they REALLY don't need. So how do we get them to realize they should just sell their stuff for quick cash? Show them how ridiculous it would be to hold onto the things they don't use in even more ridiculous situations. The first spot that Carolina & I wrote as interns would go on to win a Clio and set the tone for the rest of the campaign’s signature practical stunts and extremely surreal situations. Check out the original Escape spot here. The rest of the spots you can find below.

Written about on Fast Company, Ad Age, Creativity Online, Communication Arts, Adweek, Little Black Book and Lurzer’s Archive.

ECD: Gustavo Sarkis 

CD's: Jeff Siegel & Alvaro Ramos

CW's: Jon Colón & Guy Olson (co-wrote Tornado)

AD's: Carolina Perez-Siam & Samantha Hodian (co-wrote Tornado)

Agency: CP+B Miami