popeyes chicken “open sunday”

During my freelance stint at GUT Miami, Popeyes came to us to help launch their new chicken sandwich. Now this sandwich was truly the best in the category. But a certain brand that’s not open on Sundays still held that title. So we decided to let everyone in America know that best chicken sandwich is back on National Chicken Sandwich Day. Which was a Sunday.  A day where you can’t get a certain chicken sandwich for a certain chicken chain.

Written about on tons of media outlets. Named Adweek’s best of 2019 and came in #1 in the Top 15 Stunts and Innovations on Adweek. And accompanied by some great posts from some loyal fans.

CCO: Anselmo Ramos. CD's: Jeff Hodgson & Eliana Ferrer

Sr. CW: Jon Colón

And here are some of the accolades and mentions

And this was the moment I knew we had really broken through…