savane olv & print

Perry Ellis International’s pants brand Savane was carefully engineered to provide men with both comfort and utility without sacrificing style, unlike many men’s brands. So we took all of the problems associated with standard, ill-fitting pants and expose them for they really are: an ailment that all men have dealt with. Luckily for men, Savane is the only pair of pants that can cure our ills.

Featured on Creativity: https://adage.com/creativity/work/savane-pants-itis/955056

ECD: Russell Dodson CD: Jesús Díaz
CW: Jon Colón AD: Chris Stollmeyer

Our print campaign took inspiration from medieval illustrations of torture devices and uncomfortable medical procedures. If only they knew how bad ill-fitting pants can be…