smirnoff x1 OOH campaign 

the problem:
In a market where alcohol rituals are party of the regional identity, how can a monolithic liquor brand show different South American cultures to buy into flavored vodkas inspired by their local flavors and flare?

the solution:
Hire a local artist to paint large murals in the respective country's main city, using art for OOH and print content across South America. These murals depict the flavors of the vodka forming a cultural symbol specific to that country. 

Executive Creative Director: Marcus Kawamura

Copywriter: Jon Colón
Art Director: Samantha Hodian

Agency: CP+B Miami