abo granwich truck
ABO bread is made exactly how your grandma would make a loaf of bread: the right way. So we decided to fuel youngconcert goers at Stagecoach the way a good granny would by getting them nutrition they needed at a rowdy country music festival.
That’s where the Granwich Truck rolls in. We grabbed some certified grandmas and took to the road so young Stagecoach Festival goers would get some much needed nutrition, relaxing activities, customized swag and good granny vibes.
CD: Jon Colón
CW: Mitch Hanson AD: Harrison Keeler
Our activation space was inspired by the coolest aspects of grandmas’ living rooms. We left the plastic couch cushion covers behind because that just seemed like a cruel punishment in the middle of the desert.
Our quilt wall let people pay tribute to their grandmas who helped raise them the right way.
A relaxing oasis done the right way in an otherwise crazy festival ground.
We even let fans walk away with a vintage Polaroid of themselves hanging in granny’s living room.
And that’s how the Granwich Truck helped Stagecoach festival-goers do their festival the right way.