abo granwich truck
ABO bread is made exactly how your grandma would make a loaf of bread: the right way. And a good granny would make sure that younger generations are getting the nutrition they needed no matter where they are; even a rowdy country music festival.
That’s where the Granwich Truck comes in. We grabbed some festival-loving grandmas and took to the road to hit Stagecoach Festival to deliver much needed nutrition, activities, customized swag and good granny vibes.
CD: Jon Colón
CW: Mitch Hanson AD: Harrison Keeler
Our activation space was inspired by the coolest aspects of grandmas’ living rooms. We left the plastic couch cushion covers behind because that just seemed like a cruel punishment in the middle of the desert.
Our quilt wall let people pay tribute to their grandmas who helped raise them the right way.
A relaxing oasis done the right way in an otherwise crazy festival ground.
We even let fans walk away with a vintage Polaroid of themselves hanging in granny’s living room.
And that’s how the Granwich Truck helped Stagecoach festival-goers do their festival the right way.