popeyes chicken “open sunday”

During my freelance stint at GUT Miami, Popeyes came to us to help launch their new chicken sandwich. Now, this sandwich was truly the best in the category from the start. But a certain sabbath-loving brand still held the top spot in the chicken sandwich category. So we decided to let everyone in America know that best chicken sandwich is back on National Chicken Sandwich Day. Which was a Sunday.  A day where you can’t get a certain chicken sandwich from a certain chicken chain.

Named Adweek’s best of 2019 and came in #1 in the Top 15 Stunts and Innovations on Adweek. And accompanied by some great posts from some loyal fans.

CCO: Anselmo Ramos. CD's: Jeff Hodgson & Eliana Ferrer

Sr. CW: Jon Colón

Here’s some of the praise my clients got for running with this great idea.

And this was the moment I knew we had really broken through…