letgo TV brand campaign

Problem: People are irrationally attached to their things. So how do we get them to realize they should just sell their stuff for quick cash?

Solution: Show them how ridiculous it would be to hold onto the things they don't use in dangerous situations. 

ECD: Gustavo Sarkis 

CD's: Jeff Siegel & Alvaro Ramos

CW's: Jon Colón & Guy Olson (co-wrote Tornado)

AD's: Carolina Perez-Siam & Samantha Hodian (co-wrote Tornado)