abo granbot

 As the creative director of DDB Engage, we were tasked with leading social efforts across our clients. ABO came to us with a simple brief that asked us to expand the footprint of their broadcast campaign centered around grandmas who know how to do things the right way into a engaging social activation.

Since their platform was about how grandmas’ knowledge is invaluable, we knew we had to make “grandma” available to everyone on the internet in an easy way. We created an A.I. chat bot* with inputs from real grandmas on the internet. We took sandwich recipes, grandmotherly wisdom, old school sayings and a bit of septuagenarian sass and created the internet’s grandma.

*We actually made this A.I. and even planned a version available through Meta platforms but the client pulled it at the last minute due to legal concerns. It’s currently locked away somewhere, probably forming a hatred for humanity. We’ll just have to deal with that later.

CD: Jon Colón

CW: Mitch Hanson AD: Harrison Keeler