abo granbot

 As the creative director of DDB Engage, we were tasked with leading social efforts across our clients. ABO came to us with a simple brief that asked us to expand the footprint of their broadcast campaign centered around grandmas who know how to do things the right way into a engaging social activation.

Since their platform was about how a grandma’s wisdom, knowledge and vibe is invaluable, we knew we had to make “grandma” accesible to everyone on the internet. We created an A.I. chat bot* with inputs from real grandmas on the internet. We took sandwich recipes, grandmotherly wisdom, old school sayings and a bit of septuagenarian sass and created the internet’s grandma.

*We actually made this A.I. and even planned a version available through Meta platforms but the client pulled it at the last minute due to legal concerns. It’s currently locked away somewhere, probably forming a hatred for humanity. We’ll just have to deal with that later.

CD: Jon Colón

CW: Mitch Hanson AD: Harrison Keeler