letgo cars TV & IG campaign
Problem: So letgo established themselves as a great app to sell everything from rocking horses to kegerators. But now they wanted people to know you could use letgo to sell the one thing you've probably been hanging onto for too long: your car.
Solution: Show people in new phases of their life, where their old car just doesn't fit them anymore.
ECD: Tom Adams CD's: Jeff Siegel & Alvaro Ramos
CW: Jon Colón AD: Samantha Hodian