wendy’s spicy profile pics

It’s hard to get people to notice a value deal in fast food. It’s even harder to get them to remember it. But since Wendy is a social media juggernaut, we put our social media clout to good use, by getting users to let us change their profile pics into a memorable ad for our 444 value deal in exchange for taking part in another fun social media moment with their favorite brand.

At the end of the day, we had Wendy’s most replied to tweet ever as well as getting some brands to do our job for us, making their audiences aware of the new Wendy’s spicy chicken sandwich.

CCO: Noel Cottrell GCD: McKay Hathaway

Sr. CW: Jon Colón ACD: Conor Clarke

2021 Art Director’s Club- Interactive Merit Award

2021 One Show Shortlist- 2 Shortlists in Social Channel and Active Engagement

2021 Cannes Festival of Creativity- 2 Shortlists in Social/Influencer