wendy’s now that you mention us
Brands have long relied on celebrities and paid partnerships to catapult them into cultural relevance.
So instead of paying our way into pop culture, we turned our brand into a celebrity. By making the brand a bonafide superstar, we were able to appear somewhere other than the commercial breaks.
GCD: McKay Hathaway CD: Matt Keck and Eamon Conway
ACD: Conor Clarke Sr. CW: Jon Colón
Sr. AD: Ben Grace
2021 Cannes Festival of Creativity- Silver Lion and Two Shortlists
2021 d&ad Wood Pencil- Graphite Pencil
2021 One Show- Silver Pencil and a shortlist
2021 Art Director’s Club- Innovation/Branded Content- Bronze Cube and Merit.